One of our amazing clients recently decided to focus on growing the amount of conversations they were having with their connections on LinkedIn. You see, we were already connecting them with perfectly ideal decision makers and they wanted to challenge us a bit further as we always expect and adore. We did initial research and came back with an audacious goal…
We wanted to gain rates up to and OVER 50% when it came to our “reply rate” on leads.
This specific client was in the B2B Solar space and these nuts were always tough ones to crack in terms of conversations that lead to a closed deal, but we knew it was possible with our previous work. Thus, we went to work on crafting the right touches and messaging to elicit a direct response to our client that lead to sales conversations.
We were already seeing incredible rates of approved connection requests, so we knew that our initial touches and messaging were optimal and needed no critiques. However, we began to focus our efforts on what happens AFTER they said “YES!” to a connection request. You see, we not only have the ability to automate the process of connecting with someone, we also automate touch points, messages, and interaction AFTER the connection is accepted. This includes profile views, post engagement, endorsements, and personalized messages that work.
After adding 3 key steps to the automation process, we were amazed by our result…